Isn't it equally true that if they moved to being entirely proprietary but free-of-charge software, or if they had a "all rights reserved but you can look at th

Isn't it equally true that if they moved to being entirely proprietary but free-of-charge software, or if they had a "all rights reserved but you can look at the source if you want" license, or whatever, there would be no impact on most customers either? If so, why bother leaning into the word "open"? Just call it freeware.