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Google/Fitbit has a legally-binding commitment for ten years. However, there are probably ways they can leap around that. For instance, new devices and a new p

Google/Fitbit has a legally-binding commitment for ten years. However, there are probably ways they can leap around that. For instance, new devices and a new platform, using the Fitbit talent and technology, but marketed as a new thing, could probably be used for advertising. Then they just need to get everyone over to their new health platform. I also think a ten year commitment is a very poor concession for the EU to have extracted: It just means they're punting off society being harmed a while. For a company that will likely be around in 100 years or more, IBM-style, that's not a good concession.

Marsymars 6y ago
> I also think a ten year commitment is a very poor concession for the EU to have extracted: It just means they're punting off society being harmed a while. For a company that will likely be around in 100 years or more, IBM-style, that's not a good concession. I agree, but if they were in the business of extracting significant pro-consumer concessions, I can see some weird incentives building up: imagine a dystopian future in several decades where the only semi-pro-consumer companies are the goliaths that have decades’ worth of accumulated concessions, and consumer startups nearly-universally act in their own financial interest, making them unusable for people who care about their data/privacy/ads/etc., and regulators who are unwilling to burden startups with regulations that restrict them from competing with AmaGoogleFlix.