It's commodity hardware. All the profit is in the add-ons, so to make money selling matte screens you'd probably be charging twice as much as Best Buy et al. A

It's commodity hardware. All the profit is in the add-ons, so to make money selling matte screens you'd probably be charging twice as much as Best Buy et al. At twice the price, even the matte-lovers are going to choose glossy. People who love matte tend to be the bargain shopping type already, only buying stuff on sale. The retail giants don't want those customers anyway, they want the people who get dazzled by the high contrast and will buy anything you tell them to.