Fellow long time FitBit user and agree with everything you said. Furthermore, I pay for FitBit Premium and would strongly encourage Google to always keep FitBi

Fellow long time FitBit user and agree with everything you said. Furthermore, I pay for FitBit Premium and would strongly encourage Google to always keep FitBit a paid product/service and never monetize it via ads. I don't have any expertise in this area, but my hunch from what I saw with Apple vs WhatsApp, is that in the long run sticking with paid products and not switching to Ads is better for success. Also, likely a lot harder to build up a base of paying users and if you throw that away would be a colossal mistake. Anyway, I'm not a business expert but am a passionate FitBit user and very happy about this acquisition because just like you I was worried for their survival.