Gun = Facebook platform Hitman (because Gunslinger is too cool) = Facebook company Targets = Capitol Rioters Hirers = Gun companies Bullets = Ads The analo

Gun = Facebook platform Hitman (because Gunslinger is too cool) = Facebook company Targets = Capitol Rioters Hirers = Gun companies Bullets = Ads The analogy works because although the companies were unintentionally blanket-targeting their victims, a real world equivalent would still be persecuted. Hence everyone involved should be punished - the rioters (who already are), Facebook the company, the gun companies (albeit in minor fashion like fines because it was stil unintentional), and Facebook the platform (which should be neutered).