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> so my guess is that someone out there is spending a lot of money on a huge ad target I think this is really it. The profit margins on this stuff is insane.

> so my guess is that someone out there is spending a lot of money on a huge ad target I think this is really it. The profit margins on this stuff is insane. And the volumes of money typical people spend on this stuff is also insane. (speculation here) The insurrection is probably opening the door for new customers. I would not be surprised to hear a people in zero-gun households are now seeking to acquire their first one. That allure of "protection" is strong. And urbanites represent a huge untapped market for guns and tactical gear. So it makes sense to push ads on these people. Going from zero to one is the biggest leap. I bet there's usually some event for people that primes them to pull the trigger. You buy that first one for protection, but the next ones are because they are fun, fashionable, or an investment. I know a fair number of people with gun+related collections which exceed the value of their cars. The fact that gun collecting has become fairly profitable in the past few years seems to have really spurred a frenzy of buying. If you can buy something for $800, and sell it for $1300 in three years, then why not buy as much as you can afford? This then fuels shortages, raising prices. So yeah, it might be very much _not_ you, right now, but I bet they are hoping enough ads will change your mind. I mean, you want to be the cool, macho person that you family and friends turn to for protection in these trying times, right? /s

throwaway0a5e 6y ago
> I would not be surprised to hear a people in zero-gun households are now seeking to acquire their first one This happened all summer when the crowd that paid big bucks to live in inner suburbs realized that the peaceful protests were uncomfortably close. >And urbanites represent a huge untapped market for guns and tactical gear Minorities are a far bigger untapped market demographic.
kipchak 6y ago
> I would not be surprised to hear a people in zero-gun households are now seeking to acquire their first one. About 40% of sales in 2020[1] were to first time owners, I think it's a fairly safe bet 2021 will increase those numbers. [1]https://www.nssf.org/first-time-gun-buyers-grow-to-nearly-5-million-in-2020/ https://www.nssf.org/first-time-gun-buyers-grow-to-nearly-5-...
medium_burrito 6y ago
Exactly, there is a massive amount of money, and tons of fear. There has been an epic increase in gun, ammo and armor sales this year to people of all political persuasions. Gun folks are bad with this anyways due to the political cycle and ammo shortages and bans of various types of items, but there is a genuine shortage where people who are afraid of riots and violence in their cities across the US have been buying up anything and everything. Not every city got looted, but a lot of major downtown areas did, and the police in a number of cities are going through real attrition, to the point where a lot of crime will just not be dealt with. Not to mention it will be extremely difficult to hire more police officers after they spend a year demonizing them and forcing them to deal with riots that they effectively are not allowed to stop (especially Seattle- where I live- and Portland). Now, I have a different theory with a lot of the tactical shit. I think a huge amount of it it is hypebeast/instagram-driven fashion for a large segment of young American men with disposable incomes and no bars and sports open. Cosplay, if you will- and it's openly admitted. PS: Assholes who are buying all the .22LR, please stop/go for a different caliber. Some of us like target shooting and want to continue our hobby.
thereddaikon 6y ago
I've seen a lot of reports published lately that indicate that 2020 saw massive purchases of guns by people who weren't already owners. Its been a rough year with a lot of uncertainty and plenty of motivating examples for people of most political leanings to justify buying one, or two or some level 4 plates and Nods. Ammunition has been difficult to get since April and its going to stay that way for some time I think. Lots of popular models of firearm have been non stop sold out. The tactical gear industry has seen a huge boom in sales. What used to be very small and niche is now massive. Before 2020 most people already in the hobby didn't own plate carriers, battle belts, helmets etc. Now that stuff is just as scarce as anything else.
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throwaway0a5e 6y ago

> I would not be surprised to hear a people in zero-gun households are now seeking to acquire their first one This happened all summer when the crowd that paid big bucks to live in inner suburbs realized that the peaceful protests were uncomfortably close. >And urbanites represent a huge untapped market for guns and tactical gear Minorities are a far bigger untapped market demographic.

kipchak 6y ago

> I would not be surprised to hear a people in zero-gun households are now seeking to acquire their first one. About 40% of sales in 2020[1] were to first time owners, I think it's a fairly safe bet 2021 will increase those numbers. [1]https://www.nssf.org/first-time-gun-buyers-grow-to-nearly-5-million-in-2020/ https://www.nssf.org/first-time-gun-buyers-grow-to-nearly-5-...

medium_burrito 6y ago

Exactly, there is a massive amount of money, and tons of fear. There has been an epic increase in gun, ammo and armor sales this year to people of all political persuasions. Gun folks are bad with this anyways due to the political cycle and ammo shortages and bans of various types of items, but there is a genuine shortage where people who are afraid of riots and violence in their cities across the US have been buying up anything and everything. Not every city got looted, but a lot of major downtown areas did, and the police in a number of cities are going through real attrition, to the point where a lot of crime will just not be dealt with. Not to mention it will be extremely difficult to hire more police officers after they spend a year demonizing them and forcing them to deal with riots that they effectively are not allowed to stop (especially Seattle- where I live- and Portland). Now, I have a different theory with a lot of the tactical shit. I think a huge amount of it it is hypebeast/instagram-driven fashion for a large segment of young American men with disposable incomes and no bars and sports open. Cosplay, if you will- and it's openly admitted. PS: Assholes who are buying all the .22LR, please stop/go for a different caliber. Some of us like target shooting and want to continue our hobby.

thereddaikon 6y ago

I've seen a lot of reports published lately that indicate that 2020 saw massive purchases of guns by people who weren't already owners. Its been a rough year with a lot of uncertainty and plenty of motivating examples for people of most political leanings to justify buying one, or two or some level 4 plates and Nods. Ammunition has been difficult to get since April and its going to stay that way for some time I think. Lots of popular models of firearm have been non stop sold out. The tactical gear industry has seen a huge boom in sales. What used to be very small and niche is now massive. Before 2020 most people already in the hobby didn't own plate carriers, battle belts, helmets etc. Now that stuff is just as scarce as anything else.

deleted 6y ago
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