Question wasn't if ML is useful. The question is - does ML make money or create (financial) value for the company? The stuff you listed doesn't, it's just part

Question wasn't if ML is useful. The question is - does ML make money or create (financial) value for the company? The stuff you listed doesn't, it's just part of a moat for already established products that don't depend on ML for their market share. (It's not like Netflix will lose market share if they switch from ML to some other approach for their recommendation system.)