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They have a very clear history of buying companies, carving out what they need from it and reselling it (Boston Dynamics, Motorola, HTC, etc). Chances are tha
by akmarinov 6y ago
They have a very clear history of buying companies, carving out what they need from it and reselling it (Boston Dynamics, Motorola, HTC, etc).
Chances are that Fitbit won't be around 2-3 years from now, hence no real reason to invest in a product from them now.
- brlewis 6y agoLike everyone who has an account on HN, I'm aware that there are companies acquired by Google that no longer exist. But some -- Android, youtube, Nest, etc. -- still exist. What makes you think Fitbit will fall in the former category? Random probability?
- akmarinov 6y agoUsually the hardware companies they kill off eventually, Nest being the outlier. I'm not saying that they'll 100% kill off Fitbit, but it's very likely. Google already does hardware and software that does a lot of the same stuff, no point in having 2 brands.
- ssully 6y agoI don't know, I used to resist people's comments about Google shutting everything down, but I find myself on that side of the fence more often these days. With that said, I would be surprised if Google shut Fitbit down. Wearables seem to be big business when done right, and Fitbit is the best thing outside of Apple watches (not counting Garmin, they are in an upper tier imo). I think it's in Google's best interest to properly integrate Fitbit into their company and help it grow.
- joshuamorton 6y agoAs I understand it, the bits they carved out of HTC and motorola are what became Pixel. It's not like they stopped producing phones.