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The number that justifies moving from concept to code is going to be based on your revenue model, not your Conversion Rate. There are two key numbers you want
by michael_dorfman 15y ago
The number that justifies moving from concept to code is going to be based on your revenue model, not your Conversion Rate. There are two key numbers you want to look at: CAC (Customer Acquisition Cost) and LTV (Lifetime Value of each customer.)
In other words: what does it cost you to get 100 customers? How much do you earn from 100 customers? Conversion rate is one factor, but not the only one.