The appeal is: 1. The driving experience (fast acceleration) 2. It’s different and unique 3. Owning one seems to have cachet It’s not the worst manufactured

The appeal is: 1. The driving experience (fast acceleration) 2. It’s different and unique 3. Owning one seems to have cachet It’s not the worst manufactured car I’ve ever owned but it’s not the best either. The service experience varies but doesn’t match the luxury brands. With as many as are on the road people regularly want to talk about my Model S like it’s a Ferrari or something. The rise in my electric bill is a fraction of my old fuel bill but I can’t say it justifies the cost. The model X is particularly ostentatious with its gull wing doors. A couple families at our children’s private school drop their children off in one. The cars get far more attention than the more expensive luxury cars in the drop off line. So it’s purely an emotional purchase. Something car manufacturers have been using to their advantage for some time now.