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Sounds like the perfect case for an A/B test.
by showerst 15y ago
Sounds like the perfect case for an A/B test.
- Schultzy 15y agoI agree. I'm just wondering if anyone has ever done such tests and, if so, what the results were.
- Schultzy 15y agoAn apparent word of caution though for A/B price tests: ”Amazon has run A/B pricing experiments, and learned the hard way that customers do find out, and are upset about it. So their new policy is: if they run a price experiment, you’ll always get the lowest price in the experiment, when you get to the checkout. (So you might click on something with 5% off - when you get to the checkout, it’ll give it to you for 10% off, because that was the other offer that you didn’t see).” -AndrewMcG