> Not just because it's directly profitable to be pro-developer, but because it helps their long term image, culture etc. And thus is indirectly profitable. >

> Not just because it's directly profitable to be pro-developer, but because it helps their long term image, culture etc. And thus is indirectly profitable. > That's quite an extreme-end of capitalist way of looking at it. It's only extreme if you can show that companies routinely take the moral stance even when it impacts their short- or long-term profitability. Is Microsoft good now despite its best interests, just because it decided to take a moral stance?