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Arduino is able to sell quite a lot of official boards for XX USD, when the same products are available unofficially for X USD. Brand has value.
by jononor 6y ago
Arduino is able to sell quite a lot of official boards for XX USD, when the same products are available unofficially for X USD.
Brand has value.
- jacobr1 6y agoThat is true. And interesting to see how the value of retailer-brands relative to manufacturer-brands shift. I'm finding buying a no-name product from a retailer I trust to vet their goods. When buying from an open-online-marketplace-platform I really want to buy from a trusted brand to ensure quality.
- woofie11 6y agoYeah. For a basic keyboard/mouse, I wouldn't hesitate to pay $30 more for the "official" product. I wouldn't pay $100 more, but for it seems like there's a huge opportunity: * Most mice on Aliexpress sell for $3 or so. I don't know the margin, but it's less than $3. * I can't imaging anyone would hesitate to pay $5 more, and I wouldn't mind $30 more. So yeah, off-brand could compete, and I'm sure students might buy it, but I think on-brand would do better. And in either case, it wouldn't hurt. The $3 Aliexpress mouse vendors don't have any real IP moat. This is commodity tech.