5 ms·
> Here's a tale of how you don't run a mobility startup You forgot the very first lesson: pick a usable, recognisable name. "Miles" for a business like this is
by markdown 6y ago
> Here's a tale of how you don't run a mobility startup
You forgot the very first lesson: pick a usable, recognisable name. "Miles" for a business like this is a terrible choice.
- shwoopdiwoop 6y agoSince they are based in Berlin I guess it’s not much of a problem?
- ThePadawan 6y agoAlso highly ironic, seeing as Uber just* means "above". * leaving aside the fact that the english usage of the term changed meaning, away from being a literal translation
- cafard 6y agoYes, in German, with an umlaut--but maybe they didn't want to be mixed up with a metal band. It has a couple of meanings in Latin, one of which coincides with Kalanick's expressed interests.
- javajosh 6y agoTheir first name was worse: "Drive By".
- Barrin92 6y agoGiven that it's a German company I'm going to guess it was supposed to be an unlucky mixture of German and English given that drive by, in German "vorbeifahren" just has the literal meaning of "passing by".