This is the story of a developer who happend to sell RVs for a few months and what he learned. Some interesting points: 1) One of the three options they showed

This is the story of a developer who happend to sell RVs for a few months and what he learned. Some interesting points: 1) One of the three options they showed customers was always a bad fit. They showed it to make the option they really wanted the customer buy look esp good because of the contrast. 2) They sold by painting a picture in the customer's mind. They'd tell the customer a story about how she'd drive the RV for a getaway, and help the customer imagine how her life would be different. 3) When they negotiated, they found that it was most effective to go "ask the manager" 3 times with 3 different offers before he'd accept the deal, because, if the manager accepted on the first try, the customer felt like it was too easy and that he didn't bargain enough. I wonder how these (and the rest of the ideas in the interview) can be used online.