People boycott products all the time. This would be no different. If you really wanted to have an impact, you get a few hundred businesses together and they all

People boycott products all the time. This would be no different. If you really wanted to have an impact, you get a few hundred businesses together and they all drop their contracts with said companies and find new vendors. Happens every day in business. People switch vendors all the time. Saying that Google is too big and it would never happen is a bit myopic don't you think?