4 ms·
There's a lot of value in knowing about a pregnancy -- in the months leading up to a baby, you're spending a ton of money getting ready for the baby or on const
by ascagnel_ 6y ago
There's a lot of value in knowing about a pregnancy -- in the months leading up to a baby, you're spending a ton of money getting ready for the baby or on constantly buying new clothes for mom as the pregnancy moves along. Once the baby comes, you have a good chance for capturing a repeat customer on a bunch of baby-related items (diapers, wipes, etc).
- deleted 6y ago[deleted]
- joshspankit 6y agoAlso, if you’ve ever known someone who’s a new parent; the sheer volume of “welcome packages”, pamphlets, flyers, coupons, and free samples is staggering and clearly indicates (to me at least) that the customer value is uncommonly high.
- erichurkman 6y agoIf you sell cribs, you likely only have 1 - 2 chances per couple's entire lives to sell a crib. Saturation and timing of ads are paramount.
- TeMPOraL 6y agoOh god, that. When my wife gave birth, she received a "care package" that was just a box with few small items (water and some cosmetics testers, IIRC) and half a kilogram of flyers. I honestly was floored, and my deep hatred for the advertising industry had reached a new level. And then I noticed that the child health book they gave us - an official medical document that we'll be carrying for the next two decades - had multiple full-page ads in it. Because of course it did. Did I said it already that advertising is a cancer on modern society?