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I see Apple as an information collection/ delivery/ storage platform. Heck, they've branched out into creating content now with TV+ and to a lesser extent Fitne
by ogre_codes 6y ago
I see Apple as an information collection/ delivery/ storage platform. Heck, they've branched out into creating content now with TV+ and to a lesser extent Fitness+ and their Radio offerings.
A car though? How does that mesh/ integrate with my phone/ laptop in such a way where it really makes it a super appealing offering. Apple's satellite devices sell well because they integrate with other Apple devices super well.
Do we care if our car is integrated with our phone? In particular, do we care enough to pay a premium?
EVs are essentially giant batteries, a few motors, and a computer with seats bolted on. Apple is good at computers and maybe batteries. I just don't see how Apple is going to bring together a machine which is appealing enough to really take off.
- junipertea 6y agoFrom my experience with Teslas, there is a huge space for improved user experience. Teslas are super fun to drive and and way ahead of the competition. BMW now allows using iphones to open the car. There can be deeper carplay integration and to be frank it can just be a really expensive way to flex on your friends, like all apple devices.