Replace "Apple Car" with "MP3 Player". In 2001, there were plenty of players on the market that sufficiently did the job of playing audio. Apple saw that they

Replace "Apple Car" with "MP3 Player". In 2001, there were plenty of players on the market that sufficiently did the job of playing audio. Apple saw that they could do better and they did. They must feel that they can do the same with a car. One way they can do better is privacy. We're starting to find out now just how much data about our driving habits our cars are storing. Like smart TV's it's only a matter of time before the likes of Toyota and Ford decide to sell that data to help increase their margins. I can see Apple offering the lack of that kind of tracking as a big selling point.