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That's where I think Apple making a car might be interesting. They've already shown they can handle effectively renting a phone. And we know for sure their ca
by Zelphyr 6y ago
That's where I think Apple making a car might be interesting. They've already shown they can handle effectively renting a phone. And we know for sure their car isn't going to be cheap.
What I suspect they're going to do is make it so you can only finance through them with the option to trade up after five years. They'll take the car back after that time and either refurb and resell it themselves or offload that to third-parties. That gives them steady revenue for years with comparatively high margins.
And, like Tesla, they'll sell direct. No dealerships for the Apple Car.