4 ms·
Why does an Apple Car need to exist, beyond the commercial interests of Apple? What would make a car from Apple special relative to a car from VW or Tesla? Is t
by troelsSteegin 6y ago
Why does an Apple Car need to exist, beyond the commercial interests of Apple? What would make a car from Apple special relative to a car from VW or Tesla? Is the Apple brand really that compelling? A car is not a watch or a phone. If you really like cars, you could think of a car as a kind of a personal sculpture or trophy, and Apple is good at making nice looking, prized objects. I suppose a car is a container for an "information experience" as well as a logistical one. Apple's good at that. So, is the Apple Car basically going to be a big pair of Beats headphones that will take you the grocery store? I don't get it.
- apples_oranges 6y agoIt's not just about design. Apple makes very useful things, for example the, imho, least annoying computers. If they can improve on cars in some way.. why not? Because I doubt they will be able to compete on brand value only. Cars are too expensive for that.
- Zelphyr 6y agoReplace "Apple Car" with "MP3 Player". In 2001, there were plenty of players on the market that sufficiently did the job of playing audio. Apple saw that they could do better and they did. They must feel that they can do the same with a car. One way they can do better is privacy. We're starting to find out now just how much data about our driving habits our cars are storing. Like smart TV's it's only a matter of time before the likes of Toyota and Ford decide to sell that data to help increase their margins. I can see Apple offering the lack of that kind of tracking as a big selling point.