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I think you might over estimate the prevalence of video editing software like this. Adobe don't appear to sell consumer versions anymore, it's only pro subscrip

I think you might over estimate the prevalence of video editing software like this. Adobe don't appear to sell consumer versions anymore, it's only pro subscriptions now. Magix is sold at a "vacation video friendly" price, but doesn't mention Intel in their marketing material. I just don't think the market for home devices is thinking about their video encoding time when they buy a laptop, but I do think they'll use an M1 Mac and find it surprisingly fast, or hear from a friend or family member that they are really good. Intel just haven't been optimising for the main user experience seen by these people, or those writing "normal" server software either. They've been pushing AVX512 instead, which looks good for video or things like that, but not for regular use-cases. Another good example is how fast the M1 chips (and the A chips in iPhones) perform at Javascript benchmarks. Those benchmarks look a lot more like what most people are doing most of the time than video encoding benchmarks.

mcosta 6y ago
> but I do think they'll use an M1 Mac and find it surprisingly fast, or hear from a friend or family member that they are really good. That only happens in California.
fxtentacle 6y ago
MAGIX heavily mentions Intel in their marketing. "4K Ultra HD video editing with Intel and MAGIX" "Enjoy HD Video editing with Magix Movie Editor Pro and Intel Iris Graphics" "Edit in 4K Ultra HD" + Intel Logo "Finish and Share videos quickly with Intel Iris Graphics" https://www.youtube.com/watch?v=eT9KOtN7KFM https://www.youtube.com/watch?v=eT9KOtN7KFM Plus, as a user of the software, I can tell you that if you tick the "Hardware Acceleration" checkbox on AMD, a popup will tell you to buy a supported Intel CPU and then turn the checkbox off again. BTW I'm picking Magix here because in the local electronics store, that's the video software that you can buy as a box and that is featured in bundles with Intel laptops. So if someone clueless walks in there and says they need video editing, this is most likely what they will end up with.
- fomine3 6y ago
  It's not just marketing but also uses Intel QSV. AMD RADEON has similar feature VCE but its quality is relatively bad and its adoption isn't well, compared to QSV/NVEnc.

mcosta 6y ago

> but I do think they'll use an M1 Mac and find it surprisingly fast, or hear from a friend or family member that they are really good. That only happens in California.

fxtentacle 6y ago

MAGIX heavily mentions Intel in their marketing. "4K Ultra HD video editing with Intel and MAGIX" "Enjoy HD Video editing with Magix Movie Editor Pro and Intel Iris Graphics" "Edit in 4K Ultra HD" + Intel Logo "Finish and Share videos quickly with Intel Iris Graphics" https://www.youtube.com/watch?v=eT9KOtN7KFM https://www.youtube.com/watch?v=eT9KOtN7KFM Plus, as a user of the software, I can tell you that if you tick the "Hardware Acceleration" checkbox on AMD, a popup will tell you to buy a supported Intel CPU and then turn the checkbox off again. BTW I'm picking Magix here because in the local electronics store, that's the video software that you can buy as a box and that is featured in bundles with Intel laptops. So if someone clueless walks in there and says they need video editing, this is most likely what they will end up with.

fomine3 6y ago
It's not just marketing but also uses Intel QSV. AMD RADEON has similar feature VCE but its quality is relatively bad and its adoption isn't well, compared to QSV/NVEnc.