I'm not talking about their tactics as much as I am about the products they've featured lately. I don't read the emails or the landing page copy. I usually see

I'm not talking about their tactics as much as I am about the products they've featured lately. I don't read the emails or the landing page copy. I usually see which product is being offered, find their real product page, and read that. If it's something I want, then I buy it. Marketing is marketing, and I'll never begrudge a company for it, but copywriting techniques are just part of increasing conversions. The bigger part is knowing your audience.