Normally, yes. In this case I suspect (EDIT: no, I just guess) that they might be trying to find out how much their advertising take changes if they include/ex

Normally, yes. In this case I suspect (EDIT: no, I just guess) that they might be trying to find out how much their advertising take changes if they include/exclude/boost/depress/whatever the search results that link to Murdoch sites and other major Australian media sites.