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i agree, but based on all the stuff i've read about the situation, they do all of this stuff because it works. it feels more internet marketer-ish because inte
by noodle 15y ago
i agree, but based on all the stuff i've read about the situation, they do all of this stuff because it works. it feels more internet marketer-ish because internet marketer-ish stuff is the stuff that converts better, and appsumo is a business, after all. convergent evolution.
- nhangen 15y agoI'm not talking about their tactics as much as I am about the products they've featured lately. I don't read the emails or the landing page copy. I usually see which product is being offered, find their real product page, and read that. If it's something I want, then I buy it. Marketing is marketing, and I'll never begrudge a company for it, but copywriting techniques are just part of increasing conversions. The bigger part is knowing your audience.
- noodle 15y agoah, that makes more sense. though, its tough to judge them on it yet. they decided to try out a different type of product to see how it works. if it doesn't work out for them, i'm sure they'll tone it down in the future.