> Changing culture is a big project For my buy-in, change agents are encouraged to: - begin with absolute truth - develop an unambiguous, existentially compl

> Changing culture is a big project For my buy-in, change agents are encouraged to: - begin with absolute truth - develop an unambiguous, existentially complete solution - let that solution sell itself through its inarguable superiority -- Anything less than that risks coming off as so much bullying.