Historically, US has been a large homogeneous market, compared to Europe where there’s been more separation between French, German, Spanish, UK, markets. This r

Historically, US has been a large homogeneous market, compared to Europe where there’s been more separation between French, German, Spanish, UK, markets. This really changes how the market works in Europe. You can simply make one product in the US and be successful marketing to 330 million people. In Europe, however, you find There’s well established brands in each country. Perhaps only in the last 1-2 decades have brands like Easy jet been able to penetrate across Europe to a certain pan-Europe generation. Even there people want to do business in their own native languages and cultures quite often