>Social cooling refers to the idea that if “you feel you are being watched, you change your behavior.” And the massive amounts of data being collected, especial

>Social cooling refers to the idea that if “you feel you are being watched, you change your behavior.” And the massive amounts of data being collected, especially online, is exxagerating this effect. This is a strange perspective to me. I feel like I'm much more aware of being watched by the other users of a social media site when I post than of the inscrutable algorithms.