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This comes somewhat recently after several Chinese apps were banned and calls for using more local/national alternatives. TikTok is gone, so now India has Moj.
by kylehotchkiss 6y ago
This comes somewhat recently after several Chinese apps were banned and calls for using more local/national alternatives. TikTok is gone, so now India has Moj.
WhatsApp has big market share but as a foreign company asking users to accept a less private policy, people are understandably going to seek alternatives, and potentially even build them.
WhatsApps big hope in India is payments processing but recent government policy changes allow payment payment processors a max of 30% of total payment volumes per app (https://www.bloombergquint.com/business/npci-imposes-cap-on-share-of-upi-transactions https://www.bloombergquint.com/business/npci-imposes-cap-on-...) which probably makes the prospect less exciting, and with users beginning to seek greener pastures for messaging apps, I'm curious what WhatsApp's next play in India will be.