While I can understand why that 10% would make someone unwilling to work there, until now I doubt that 10% caused brand damage that caused their products to fa

While I can understand why that 10% would make someone unwilling to work there, until now I doubt that 10% caused brand damage that caused their products to fail. A good comparison would be Nestlé. For decades now, a vocal minority have been calling for boycotts over their unethical methods, like with formula or or labor practices. Yet most people still happily buy Kit Kats.