> Keep at it for 3 months. Persist. Ride the highs. Ride the lows. At that point, you'll either have shipped an idea that excites you (and others), or you'll ha

> Keep at it for 3 months. Persist. Ride the highs. Ride the lows. At that point, you'll either have shipped an idea that excites you (and others), or you'll have learned that an idea doesn't work. Either way, you'll have learned critical founder lessons, and will be one step closer to finding that killer idea. Where does 3 months come from? That's not realistic for many classes of product.