Designers just want their work to be unique and eye-catching. They don’t care about readability. They care about user remembering that page. If most pages have

Designers just want their work to be unique and eye-catching. They don’t care about readability. They care about user remembering that page. If most pages have good contrast, designers will want to use light contrast to stand different. If light contrast would become the norm, they will reinvent hard contrast. It all goes in cycle.