tarifs don't matter in France. Why would i buy a foreign cheese if I don't like it, even if it is cheaper? e.g. I rarely buy gouda because I find it less tasty

tarifs don't matter in France. Why would i buy a foreign cheese if I don't like it, even if it is cheaper? e.g. I rarely buy gouda because I find it less tasty than a comté or tome, but it is foreign and cheaper!