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> a lot of corporations are so terrified of losing a single nickel, that they'll support whatever trend of the moment they need to, to protect their profits. T

> a lot of corporations are so terrified of losing a single nickel, that they'll support whatever trend of the moment they need to, to protect their profits. This speculation doesn't really add up considering the historic behavior of corporations in context of the feelings of their employees, or threats to their bottom line because of employees. One rule of thumb for detecting agency (if any) behind any major social shift is to review corporate cultural products that introduce and promote the social change to a wider audiance. The key question to answer is this: Were they leading or lagging indicators? If you first encounter such shifts in advertising, TV, movies, and print, and then see gradual adoption, rest assured that it is not a 'bottom-up' phenomena.

cambalache 6y ago
> This speculation doesn't really add up considering the historic behavior of corporations in context of the feelings of their employees, or threats to their bottom line because of employees. On the contrary, this reinforces the idea. Big companies fuck their employees from time to time not because they are meanies, but because they think they will make money that way. If you offered all the companies a Faustian agreement of triplicating their earning but they have to support racism (with no other consequences) they will do it in a heartbeat.That's why so irritating the magnificient coup they've made in the last 5-10 years to put themselves at the forefront of "social issues", if they can control the discourse there is less chance that people will question all the bad stuff they do.