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The name of this product, Threema, is going to be a significant detriment to its adoption.
The name of this product, Threema, is going to be a significant detriment to its adoption.
And why would that be?
It's a pun: https://threema.ch/en/faq/name_origin https://threema.ch/en/faq/name_origin
On the one hand, it's harder to pronounce than, say, Signal, and it has no inherent meaning like, say, Telegram, but look at Whatsapp...