This is basically Playboy's mobile website, not an "App" as we would have called them 4 years ago. How hard is it to get people to be aware of Playboy's websit

This is basically Playboy's mobile website, not an "App" as we would have called them 4 years ago. How hard is it to get people to be aware of Playboy's website? With a brand like that, and money to market it, and high visibility through other publications, not at all.