You can very realistically "self host" up to a certain scale. Larger scale you can still do it realistically, but you can't just do it overnight. It takes a whi

You can very realistically "self host" up to a certain scale. Larger scale you can still do it realistically, but you can't just do it overnight. It takes a while to get all the pieces in place to handle that scale. Really, there was a time when every company that had a website would spin up their own hardware and software...