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If they could get equal adoption without the App Store, they'd be making a LOT more money on the same number of customers. That's the key advantage. These app

If they could get equal adoption without the App Store, they'd be making a LOT more money on the same number of customers. That's the key advantage. These app stores, the Mac App Store, Android Market, the App Store, they give you very little considering the gigantic margin they take from you. It's almost intolerable. It seems it is intolerable for at least one major enterprise, Playboy.

nupark2 15y ago
> If they could get equal adoption without the App Store, they'd be making a LOT more money on the same number of customers. That's the key advantage. Apple started high at 30%. If competition dictates, they can lower that percentage at any time. They're also free to renegotiate a lower rate with specific content producers.
- RyanKearney 15y ago
  What competition? Apple isn't going to let another app store on the iPhone so developers will continue to be forced to cough up 30% of their earnings. Even if the Android Marketplace fees went to 0%, consumers don't care. You may think developers will be more prone to writing apps for the Android exclusively but they won't because they would still be missing out on their 70% revenue from the iOS app store.
  - nupark2 15y ago
    > What competition? We were talking about the web. If there's a risk of webapps becoming competitive with native applications on the basis of that 30%, Apple is free to lower it. Given that our clients have been discussing implementing webapps (in addition to their existing Android and iOS applications) entirely due to the 30% issue, this isn't that crazy. > You may think developers will be more prone to writing apps for the Android exclusively but they won't because they would still be missing out on their 70% revenue from the iOS app store. I'm not sure what you're basing this on; Android is a rapidly growing portion of our media clients' in-app purchase business.
    - RyanKearney 15y ago
      > We were talking about the web. If there's a risk of webapps becoming competitive with native applications on the basis of that 30%, Apple is free to lower it. How much you want to bet when that happens, Apple will release an update for iOS that cripples Safari and takes away some functionality in order to force developers to write native applications. > I'm not sure what you're basing this on; Android is a rapidly growing portion of our media clients' in-app purchase business. When you mentioned competition I just assumed you meant developers abandoning iOS and developing exclusively for Android (thus making customers want an Android device more and drive market share away from iPhone). I didn't think the competition you were thinking of was more and more web apps coming up to circumnavigate the 30% cut.
recoiledsnake 15y ago
>It seems it is intolerable for at least one major enterprise, Playboy. No, the real reason Playboy is going the webapp route is because Apple would never approve the content of the app. Apple knows that the web app experience is sucky compared to native apps regardless of the HTML5 hype. Even after a year passed after Jobs' pro-HTML5 and anti-Flash post, HTML5 still sucks, and Apple seems to be in no hurry except to pay lip service. After all, they have financial stake in native apps being better, especially for subscription based content,
Steko 15y ago
Historic margin at stores: ~50% (varies widely) Apple's margin, described here as "gigantic" and "almost intolerable": 30%

nupark2 15y ago

> If they could get equal adoption without the App Store, they'd be making a LOT more money on the same number of customers. That's the key advantage. Apple started high at 30%. If competition dictates, they can lower that percentage at any time. They're also free to renegotiate a lower rate with specific content producers.

RyanKearney 15y ago
What competition? Apple isn't going to let another app store on the iPhone so developers will continue to be forced to cough up 30% of their earnings. Even if the Android Marketplace fees went to 0%, consumers don't care. You may think developers will be more prone to writing apps for the Android exclusively but they won't because they would still be missing out on their 70% revenue from the iOS app store.
- nupark2 15y ago
  > What competition? We were talking about the web. If there's a risk of webapps becoming competitive with native applications on the basis of that 30%, Apple is free to lower it. Given that our clients have been discussing implementing webapps (in addition to their existing Android and iOS applications) entirely due to the 30% issue, this isn't that crazy. > You may think developers will be more prone to writing apps for the Android exclusively but they won't because they would still be missing out on their 70% revenue from the iOS app store. I'm not sure what you're basing this on; Android is a rapidly growing portion of our media clients' in-app purchase business.
  - RyanKearney 15y ago
    > We were talking about the web. If there's a risk of webapps becoming competitive with native applications on the basis of that 30%, Apple is free to lower it. How much you want to bet when that happens, Apple will release an update for iOS that cripples Safari and takes away some functionality in order to force developers to write native applications. > I'm not sure what you're basing this on; Android is a rapidly growing portion of our media clients' in-app purchase business. When you mentioned competition I just assumed you meant developers abandoning iOS and developing exclusively for Android (thus making customers want an Android device more and drive market share away from iPhone). I didn't think the competition you were thinking of was more and more web apps coming up to circumnavigate the 30% cut.

recoiledsnake 15y ago

>It seems it is intolerable for at least one major enterprise, Playboy. No, the real reason Playboy is going the webapp route is because Apple would never approve the content of the app. Apple knows that the web app experience is sucky compared to native apps regardless of the HTML5 hype. Even after a year passed after Jobs' pro-HTML5 and anti-Flash post, HTML5 still sucks, and Apple seems to be in no hurry except to pay lip service. After all, they have financial stake in native apps being better, especially for subscription based content,

Steko 15y ago

Historic margin at stores: ~50% (varies widely) Apple's margin, described here as "gigantic" and "almost intolerable": 30%