3 ms·

When has Apple ever gone the route of price competition? The ipad.

• neworbit 15y ago
  Not really sure I agree, they're more expensive than more powerful windows laptops in the same size class. And I think I recall hearing that the ipad breakdown per unit is plenty profitable. But I certainly do have to give you that nobody seems to match them in the same form factor, so that's reasonable enough. Meh, I would have to say in retrospect that itunes music pricing is (or was) there as well, though not by Apple's decision necessarily. Ok, I guess I should rephrase. Apple does not cut prices to beat competitors. They may set a price point initially that only works at scale, and rely on competitors not being able to match. But if Dell comes out with same-but-cheaper, Apple doesn't do price wars, and if Apple enters a market it's generally at a premium to existing brands. I still wouldn't expect cheaper wireless from Apple.