When one says “big tech” I think it’s usually used to represent Twitter, Amazon, Google, Apple, etc “big SV FAANG’y tech”. This seems like controlling content

When one says “big tech” I think it’s usually used to represent Twitter, Amazon, Google, Apple, etc “big SV FAANG’y tech”. This seems like controlling content the same way large media outlets always have (ie newspapers, magazines, etc), they have no obligation to amplify your message. You can still take your message to a smaller player if they’ll have you (ie a smaller newspaper) or if your message isn’t wanted by others at all you still have your own machine in a closet (ie a printing press and pamphlets).