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Selling to small and medium businesses is fantastic because they have money and they might even be willing to spend it. The same cannot be said of college kids
by henning 18y ago
Selling to small and medium businesses is fantastic because they have money and they might even be willing to spend it. The same cannot be said of college kids who are only willing to buy ringtones and alcohol.
- evgen 18y agoThe problem with this is that it is much easier to get to all of those college kids than it is to get to the SMB market. You _need_ funding to sell into this space because you are going to end up pissing most of it away on marketing. There are no CxOs or VPs you can go to and get a five-figure sale, no conferences that will provide enough leads to generate a 10x return on whatever it cost you to get to the conference, and no viral campaigns that can get your product in front of millions of twenty year-olds with a small bit of disposable income. This is a late-adopting, retail-driven market and you will be competing with companies that have serious marketing budgets and established relationships throughout the distribution channel.
- henning 18y agoHow about making a freemium subscription web app where the base paid plan is $9/month? Note: I have never worked in a startup.