Business isn't really all that complicated. It's just opaque and intersects with other things that are complicated, like finance and law. But the man who inven

Business isn't really all that complicated. It's just opaque and intersects with other things that are complicated, like finance and law. But the man who invented 1-800-GOT-JUNK and plastered the phone number on the side of every one of his bins was not some better of Richard Feynman. He understood one thing really well: If you solve a problem, have simple messaging, and unabashedly self-promote you will win. The lawyers, and accountants, and technologists, will all come and help you with the complicated stuff in exchange for a piece of that mountain of cash.