IMO they really need to think through their branding and communication strategy. I've downloaded element now and it's simple, but there are lots of things they

IMO they really need to think through their branding and communication strategy. I've downloaded element now and it's simple, but there are lots of things they need to sort from a customer journey perspective: 1. Why is the Matrix homepage so technical? API's? HTTP Calls? What about staying in touch with my family? Contrast the two different opening statements (Matrix vs WhatsApp vs Messenger): > An open network for secure, decentralized communication [...] Matrix is an open source project that publishes the Matrix open standard for secure, decentralised, real-time communication, and its Apache licensed reference implementations. > Simple. Secure. Reliable messaging. With WhatsApp, you'll get fast, simple, secure messaging and calling for free, available on phones all over the world. > Hang out whenever, wherever. Messenger makes it easy and fun to stay close to your favourite people. 2. It's not clear to me (a consumer) that in order to chat on Matrix I need Element, or that if I'm on Element I'm on Matrix. Or if I'm on Element my friends can have any matrix client, that might be called something else. So if I have Element and they have Nio that's fine. But Kik and Nio isn't. These are just small details, but they would help a huge amount.