>USB device manufacturers want to cost optimize everything, which probably forced the standard to become so Byzantine As Intel loses its raw CPU performance ad

>USB device manufacturers want to cost optimize everything, which probably forced the standard to become so Byzantine As Intel loses its raw CPU performance advantage, it's new marketing materials promote "features" and "convenience". Practically speaking, USB is defined by Intel, and it is making a visible choice to allow itself a position in the market for Thunderbolt 4 by making some USB4 features optional so they can include them in TB 4, and adding other small minimum performance guarantees and hoping that is enough to sell TB 4 chips to high-end AMD motherboard makers, which in turn makes their own CPUs (with built-in thunderbolt 4) more price competitive. It is a sound business plan, but not in the best interest of consumers.