2 ms·
They're paying money to a trusted authority for preferential treatment on a literal registered trademark, in such a way to try and poach customers. It's legal,
by oliwarner 6y ago
They're paying money to a trusted authority for preferential treatment on a literal registered trademark, in such a way to try and poach customers.
It's legal, but I don't understand why. The broader discussion point is why we do this to ourselves.
- threeseed 6y ago"Under U.S. law, use of a competitor's trademark in accurate and non-deceptive comparative advertising is legal and does not constitute trademark infringement" [1] Which shows that it is a fairly grey area. "Fair use" doctrines apply to trademark infringement and using your competitor's name in this way has in the past been allowed. [1] https://corporate.findlaw.com/intellectual-property/ours-works-better-use-of-a-competitor-s-trademark-in-advertising.html https://corporate.findlaw.com/intellectual-property/ours-wor...