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It seems difficult to do this in general when so many search terms can have multiple meanings. Are you suggesting there should be human review for every ad? (Wh
by mehrdadn 6y ago
It seems difficult to do this in general when so many search terms can have multiple meanings. Are you suggesting there should be human review for every ad? (Which is not saying it's necessarily a bad idea; just trying to understand how you imagine it'd work.)
- VWWHFSfQ 6y agoI think a lot of people here will say that there should be a decentralized "global" index that any search provider frontend can source their results from. I'm not sure exactly how that would work. But the goal is to separate advertising from the search index itself.
- mehrdadn 6y agoI'm confused, what is the relevance of that to this problem? Wherever the results are coming from, ads will have to appear before them pretty much by definition, right?
- VWWHFSfQ 6y agoIf the owner of the search index is also the advertising broker then you end up in situations like this. If the search results themselves are effectively commoditized, then the advertising layer becomes less of an issue.
- mehrdadn 6y agoHm so what would happen if Facebook tries to buy Messenger ads for "Signal" in that scenario? Sorry I'm still not following.
- marcinzm 6y agoYahoo Search used to have a list of brand keywords that advertising was restricted on. Not perfect but covers the vast majority of cases especially if you allow additions over time. Apparently since then the courts have ruled that it's not a legal issue so it's not done anymore.
- mehrdadn 6y agoThat seems reasonable, though likely less effective for some countries. It seems like an interesting regulatory idea though - maybe some regulator should maintain a list of trademarks whose advertising should be restricted? Not sure if that might end up becoming gameable.