I wonder if there's automated ad purchasing going on here, bidding against the keywords of the top app names in relevant categories? It seems that Facebook bid

I wonder if there's automated ad purchasing going on here, bidding against the keywords of the top app names in relevant categories? It seems that Facebook bidding on Signal keywords is unlikely to gain them much, as those searching for signal right now are very likely going there expressly to escape from Facebook, and are searching for a specific brand name already.