4 ms·
Cynically I'm guessing it's for potential new users who have heard of Signal vaguely and inducing brand confusion. "Oh, Signal is part of Facebook Messenger, co
by marcinzm 6y ago
Cynically I'm guessing it's for potential new users who have heard of Signal vaguely and inducing brand confusion. "Oh, Signal is part of Facebook Messenger, cool, already have that."
- throwii 6y agoNew-old word: brand confusion
- hnick 6y agoI was curious about this from a trademark angle (it seems against the spirit of the law if not the letter) and apparently it's generally permitted to show ads based on a brand keyword as long as the ad itself does not contain any trademarked terms or images. I don't personally agree with that but it supposedly been tested in a few courts.
- dbrgn 6y agoIt's common practice in Google Adwords to book your competitors' keywords. It's also common to book political ads in newspapers that will be placed next to articles discussing that topic. Whoever pays most, gets that screen/paper space.
- kerng 6y agoYes, Facebook is likely violating trademarks. Its quite disgusting to see a $500 billion dollar company fighting a non profit with such ugly tactics.