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This actually reminds me of Tim Sweeney's tweets regarding stores policies[1]. [1]: https://twitter.com/TimSweeneyEpic/status/1019852527007944704 https://twitt

• marcinzm 6y ago
  I'm guessing that for the app store team everything except the ad revenue is in essence a cost center. The company makes money from it but it's not tied back to the app store team or not tied back directly enough. Ad revenue however is tied back directly. So they optimize the KPI they are measured on.
  • bigiain 6y ago
    > everything except the ad revenue is in essence a cost center Really? Seems a very strange thing to think, particularly in a thread mentioning Epic games, who've chosen to allow Fortnite to be delisted from the app store in protest over the 30% commission the store takes on their sales... My suspicion is that ad revenue in Apple's app store is insignificant compared to revenue from paid app commissions. (I do have nothing except gut feel and some probably obly vaguely informed opinion to base that on...)
    • marcinzm 6y ago
      I said app store team not Apple overall. To Apple its revenue, to the team running the store app its a cost center. Or maybe a better way to say it is that the gains from improving user experience do not trickle down to them enough. After all, many many teams will claim credit and take a slice of that pie. However, only a few teams can claim credit for ad revenue. Within a large company the goals of the company and the goals of individual teams are rarely fully aligned.
• saagarjha 6y ago
  App Store Ads are genuinely awful. I have yet to find any that have been anything but spam apps or companies buying their competitor's keywords. They quite definitely make the App Store worse.