What other moniker would you give to people that create videos for others to consume regardless of financial incentive? Many of the YouTube channels I consume

What other moniker would you give to people that create videos for others to consume regardless of financial incentive? Many of the YouTube channels I consume didnt start for any other reason than making things for others. They found popularity and decided to make a go at doing it professionally. Making quality content cost money and time. Expecting everybody to make videos on their own dime for posterity is unrealistic.